Airport Information Systems - 828 Words

Today most airports are facing problem in challenges that lie in the ability to respond to respond to the growing requirements of the many departments involved in operation, statistical and financial information. In order to have different department contained with in an airport working in harmony they must link and integrate their resources, people, equipment, facilities and information access the airport’s local and work area network Airport management system has proven to increase financial resources by dramatically increasing airport efficiency and ensuring that all aircrafts movement and services are invoiced correctly. A typical airport management system with information flowing between a central database connected to the†¦show more content†¦The relevant boarding passes are then issued, and the Guests can check their luggage in, and proceed through security to the departure gate area.. AFIDS 2001 - FLIGHT INFORMATION DISPLAY SYSTEMS Through TFT LCD displays and browser-based technology, AFIDS 2001 accurately display flight-related information to travelers, airline staff, retailers and ground staff.It also includes information regarding baggage and passengers. Information can be shown at check-in desks, arrival and departure areas and baggage carousels. Arrival and departure information can also be uploaded to the airports web site in exactly the same format that is being displayed within the airport. [pic] ATCAS - ATC ADMINISTRATION AND OVERFLIGHT BILLING The Air Traffic Control Administration System (ATCAS) allows air traffic control to share information with other airport departments. This information can then be used for correct allocation of stands or air bridges. It can also be used to create the mandatory statistics required by some government agencies including the National Air Traffic Service (NATS). The ATCAS includes a link to AFTN and other ATC systems such as flight strip printing, and it can also allow for over flight billing through and within the FIR. E-BOARDING PASSENGER SECURITY SYSTEMS As more and more carriers allow passengers to check-in on the web, airport security staff require a system to thoroughly checkShow MoreRelatedThe Use Of Airport Information Systems Between Civilian And Military Airports1412 Words   |  6 Pagesthere is a significant need for the use of Airport Information systems between civilian and military airports, a correlation research study is planned. Information will be compared from Class B military and civilian airports in three regions in the United States that average similar air traffic. The dependent variables are airports whose systems that do not allow to process information efficiently. Information systems are integral part of how airports are run efficiently and safely and it variesRead MoreCase 1: How Fedex Works: Enterprise System2951 Words   |  12 PagesCase 1: How FedEx Works: Enterprise System 1. Question 1: List the business processes displayed in the video. FedEx is a logistical service company specialized in transportation, e-commerce and business services. The success of FedEx lies on an efficient information system. The business process is as follows: A FedEx employee picks up the customer’s box and scans it so FedEx recognizes it. Now the product is registered and traceable. The product is then taken to a sorting center where itRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Read MoreCompany: Delta Airline1601 Words   |  7 Pagesproviding enough revenue for the development of different airports and also in air traffic control system. They are also providing different types of devices and scanners for checking the bags and other luggage of the passengers on the airport. List the information systems that are used to automate these processes. The information system of the delta airline is governed at different levels and stages. For managing all the information and data the company is using some E-commerce platformsRead MoreFeatures And Functions Of Information Systems Essay2193 Words   |  9 PagesFeatures and functions of information systems Features Data Data needs to be inputted into an information system so it can be managed and processed. Once processed, the end product is information, this is called an output. Data is generated by all parts of a business but can also be received via external sources. Data must be accurate or else the output information will be wrong. People People are involved in obtaining data and processing it to create information for specific purposes relevant toRead MoreBritish Airways Information System1483 Words   |  6 Pagespurpose of this project is explore how information systems helps organisations to make decisions at different levels to achieve set objectives and strategic advantages over competitors .The team carried out research and debate on various companies, and agreed to focus on British Airways. Through literature we found out, that BA is amongst the busiest premium international airlines worldwide, BA operates mainly from Heathrow, London city and Gatwick airports and flies over 35million people to moreRead MoreElectronic Commerce : Global Positioning System2046 Words   |  9 Pagesliterature review we will go through the literature side of all components for all steps required for our project, â€Å"Travel XTream†. Below is a list of the topics required to analyse critically. Electronic Commerce Management Information System Global Positioning System Initial Search and Strategy The inceptive search for literature for this project was very broad and consisted on several topics as mentioned before in the introduction. The strategy for the search was based onRead MoreAnswer This Assignment2239 Words   |  9 PagesMANAGEMENT INFORMATION SYSTEMS IMT - MIS (Assignment Questions) Institute of Management Technology Centre for Distance Learning Ghaziabad 2 IMT CENTRE FOR DISTANCE LEARNING GHAZIABAD Distance Learning Programme MANAGEMENT INFORMATION SYSTEMS Notes: a. Write answers in your own words as far as possible and refrain from copying from text books/handouts. b. All answers should be of 200 words. c. Write on one side of the paper. d. Answers of Assignments I, II, III and IV (Case Study)Read MoreChapter 1 Accounting Information Systems and the Accountant14769 Words   |  60 PagesChapter 1 Accounting Information Systems and the Accountant INTRODUCTION WHAT ARE ACCOUNTING INFORMATION SYSTEMS? Accounting Information Systems—A Deï ¬ nition Accounting Information Systems and Their Role in Organizations CASE ANALYSES The Annual Report Universal Concrete Products Ross, Sells, and Young, LLP REFERENCES AND RECOMMENDED READINGS ANSWERS TO TEST YOURSELF WHAT’S NEW IN ACCOUNTING INFORMATION SYSTEMS? Suspicious Activity Reporting Countering Terrorism Corporate Scandals and AccountingRead MoreJoining804 Words   |  4 PagesTale of Two Airlines - Memorandum.doc Extracts from this document... Introduction Memorandum To: Elizabeth Windsor - Chief Executive Officer From: Martine N Michel - MIS Consultant (SMT-273754-02-08SP1) Management Information Systems) Date: February 17, 2008 Re: Analysis of Situation at London-Based Airlines CONFIDENTIAL As you are aware, there are some opportunities for improvement related to the London-Based airline. I have completed an analysis of a particular situation, based

The Contributions of St. Augustine and Brigid of Kildare...

The Contributions of St. Augustine and Brigid of Kildare to Christianity St. Augustine and Bridgid of Kildare were two very influential people in the church during the fourth and fifth centuries. St. Augustine and Bridgid of Kildare were most famous for the monasteries that they founded. Both St. Augustine and Bridgid were devout Christians who contributed greatly to the growth of Christianity. Both of these people encouraged the spread of Christianity, the belief in a life of solitude, and inspired many to follow in their footsteps. I admire both St. Augustine and Bridgid of Kildare greatly. They began a new way of religious life by providing a peaceful place where anyone could come to rest and reflect no matter what their†¦show more content†¦Augustines father was a local Roman official and pagan, until he converted shortly before dying. Monica, Augustines mother, was a devout Christian and tried to raise her son as one also. Augustine was a natural born leader in school, but at the age of sixteen he was forced to leave because his father could no longer pay the tuition fees. Augustine turned to alcohol, gambling, and prostitutes. A year later Augustine was able to return to school and studied law. When his studies were completed at the age of eighteen he became a teacher. Augustine, despite his mothers wishes for him to be a Christian, became a Manichaean. Manichaeans believed that one god created good and another created evil, and that therefore no one was responsible for his or her sins. Monica fervently prayed for her sons conversion, but he was stubborn and refused to do so. A year later, while teaching in Milan, Augustine met Plato and Bishop Ambrose. Soon Manichaeism became increasingly dissatisfying for Augustine. He became fascinated with the teachings of Plato and was soon convinced that there was a single god. Augustine even began attending mass to hear Ambrose preach. It seemed as if Augustine was working to reform his life, but soon his lust took over and he reverted back to his previous ways. Augustine continued to teach, but his heart and soul felt empty. One day while sitting outside he heard a group of children chanting. Suddenly inspired by their

Decision Making Skills

Question: You are required to Choose a Scenario and Discuss the Group Decision Making Style for the Choosen Scenario with example. Answer: Introduction In order to select the appropriate option among several alternatives, the group decision making strategy is considered. The group decisions seem to be more effective than the decisions, made by individuals. The decision, made by a group needs to acquire affirmation from all the members of a team. Often decided by voting system, the group decision making process is regarded as the most appropriate way to determine any aspect of an organization because in this way, all aspects of this topic can be explored by each member of the group. In this essay, a scenario at Marcus Advertisement Agency, UK has been described where appropriate group decision making procedure has been adapted in order to avoid the adverse organizational situation. Discussion Marcus Advertisement Agency seems to be a prominent organization of Scotland which is supposed to make effective visual advertisements for different product manufacturing organizations. In April, 2016, the creative manager, Thomas Wilson faces obstacle in making an influential advertisement for a chocolate organization. The organization wants a tempting advertisement for their product which can approach to consumers of all age group. The appropriate perspective of this advertisement cannot be decided by Wilson for which he decides to call for a group discussion urgently as the he is left with a short deadline. With the help of group decision making method, Wilson can successfully increase the number of alternatives by including the unique creative views of each group member[1]. It can also help them to improve the team working skill along with effective implementation of any desired action. Thomas Wilson chooses to adapt the brainstorming process with which he can be able to involve the participation of each group member. This process allows to include a number of variety opinion in the decision making process in an unstructured verbal way[2]. Wilson chooses this particular process so that he illustrates the whole scenario to his group members in order to give them a complete understanding about the background. The members of the creative group add several innovative ideas in this group decision making process regarding the advertisement of chocolate. For example, some members opine to present the advertisement in a sensuous way sensuous way so that they can approach the adults directly. On the other hand, some group members propose to present the advertisement by connecting the product with the happiness of life that can be applicable for consumers of all age group. The solicitor seems to be the prime member of this technique because the idea needs to be approved by th e solicitor only[3]. After collecting all the ideas of the group members and recoding them on a clipboard, Wilson aims to evaluate the collected ideas related to the chocolate advertisement. He allows the group members to share their viewpoints on the gathered ideas about the most suitable chocolate advertisement strategy. The sensuous chocolate advertisement idea is rejected by majority of members along with Wilson himself because the children are also one of the target consumers of this chocolate manufacturing organization. Rather, the idea of presenting the product with the pleasure and happiness of life is regarded the most suitable chocolate advertising process after conducting an electronic voting session among the group members as this way can enable the organization to approach a wide range of consumers without differentiating them into groups like adults, adolescents or kids. The group members opine that this advertising process can benefit the organization in long run. However, Wilson also faces several obstacles after the adapting this brainstorming process. The brainstorming process often creates confusion in the decision making process because by widens the scope of suitable alternatives, it includes a number of innovative ideas which seems to create arguments in the discussion process and can also extend the expected time period of decision making[4]. In the case of Marcus Advertisement Agency, Wilson receives ample number of innovative ideas some of which cannot be rejected easily. For example, some member points out to adapt the technique to relate with every day activities with sensuous chocolate bursting method which spread happiness among people of all ages. With the help of this strategy, organizations like Break Tout, Galaxy seems to attract a huge number of consumers towards their products[5]. Some of the members also suggest to employ the idea of taking a short break from the frustrating everyday life in the chocolate advertisement. Fa mous chocolate manufacturing organizations like Kitkat, Munch, Perk seem to be successful to attract the attention of their consumers[6]. On the other hand, some members also hesitate to express their views openly and promptly as they fear to face the judgmental views of other members. However, Wilson employs some innovative ways in the brainstorming group decision making process by utilizing the electronic medium in the voting session. In this process, the group members are instructed to provide their opinion through e-mail. By adapting this strategy, Wilson becomes able to eliminate disputes among group members because this process allows to keep the identity of the opinion providers a secret. Except Wilson, the e-mails sent by the members cannot be accessed by others. With the help of this process, Wilson tries to minimize the number of members who previously become hesitant to express their opinions openly. In this way, Wilson tries to increase the alternate options to welcome more innovative and creative ideas in his group decision making process. Conclusion In this way, the group decision making process has been described with the help of an adverse situation at Marcus Advertisement Agency. The adapted group decision making style is also described with which the organizational decisions can be accurately made. Ample numbers of examples are also given so that the advantages of the adapted group decision making style can be analyzed in the perspective of the considered organization. External factor like the influence of the society and internal factor like the behavioral aspect of the group members seem to leave impact upon the group decision making process. Such aspects are also explored in this essay. References Aruldoss, M., Lakshmi, T.M. and Venkatesan, V.P., 2013. A survey on multi criteria decision making methods and its applications.American Journal of Information Systems,1(1), pp.31-43 Hassan, G., 2013. Groupthink principles and fundamentals in organizations.Interdisciplinary Journal of Contemporary Research in Business,5(8), pp.225-240 Marold, J., Lassalle, R., Schbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201 Merig, J.M. and Gil-Lafuente, A.M., 2012. Decision-making techniques with similarity measures and OWA operators.SORT,36(1), pp.81-102 Negulescu, O., 2014. Using a decision-making process model in strategic management.Review of General Management,17(1), pp.111-123 Marold, J., Lassalle, R., Schbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201 Hassan, G., 2013. Groupthink principles and fundamentals in organizations.Interdisciplinary Journal of Contemporary Research in Business,5(8), pp.225-240 Aruldoss, M., Lakshmi, T.M. and Venkatesan, V.P., 2013. A survey on multi criteria decision making methods and its applications.American Journal of Information Systems,1(1), pp.31-43 Merig, J.M. and Gil-Lafuente, A.M., 2012. Decision-making techniques with similarity measures and OWA operators.SORT,36(1), pp.81-102 Marold, J., Lassalle, R., Schbel, M. and Manzey, D., Risk, uncertainty and decision-making. 2(1), p. 201 Negulescu, O., 2014. Using a decision-making process model in strategic management.Review of General Management,17(1), pp.111-123

Why I am not a Platonist

Introduction There can be few doubts as to the fact that the methodological tradition of Platonism contributed rather immensely to the development of Western philosophical thought.Advertising We will write a custom research paper sample on Why I am not a Platonist specifically for you for only $16.05 $11/page Learn More Moreover, even today, Platonism’s conceptual insights represent a certain discursive value. However, in light of the recent scientific breakthroughs in the fields of biology, neurology and physics, Platonism’s foremost tenets appear hopelessly outdated. In my paper, I will aim to explore the validity of this suggestion at length, while outlining the main reasons, as to why I consider myself a committed anti-Platonist. Analytical part The main theoretical premise, upon which Platonist methodology is based, implies the existence of God, who set the universe in motion. In its turn, this presupposes that there is a higher intell igence, behind the observable aspects of how universe’s workings manifest themselves – even if the existence of such intelligence cannot be proved empirically. This is why Platonist methodology has been traditionally associated with the deployment of so-called ‘top-down’ approaches towards addressing a particular phenomenon in question. This practice, however, stands in a striking opposition to the methodological conventions of a scientific realism. As Gerson noted, â€Å"A top-down approach to philosophical problems†¦ (is concerned with) the claim that the most important and puzzling phenomena we encounter in this world cannot be explained by seeking the simplest elements out of which these are composed† (260). After all, if we assume that there is God, then the most rational way towards discovering the discursive significance of the reality’s emanations would be striving to reveal these emanations’ metaphysical meaning, â€Å"T he highest and best kind of knowledge is knowledge of Goodness itself; the second level of knowledge is of the other Forms† (Patterson 52). Therefore, there is nothing particularly surprising about the fact that Christian theologians always regarded Platonism, as a precursor of Christianity. This is because this philosophical tradition does in fact promote the idea of an orderly universe, which cannot be conceived outside of the assumption that there is a deity behind the seemingly ‘purposeful’ complexity of the surrounding reality (Von Hildebrand 31).Advertising Looking for research paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, as it was implied earlier, throughout the course of recent decades, it became absolutely clear to scientists that, far from being a part of the ‘God’s design’, the universe’s complexity (as well as the complexity of life-forms) came int o being without the involvement of any ‘third party’ – the blind laws of evolution predetermined such an eventual development. The validity of this statement can be well illustrated in regards to the main conventions of the theory of a ‘chemical morphogenesis’ by Alan Turing, which points out to the fact that the bulks of randomly dispersed physical matter are quite capable of adopting systemic subtleties on their own, which is the main precondition for the emergence of an organic life. As he pointed out, â€Å"(Chaotic substratum) although it may originally be quite homogeneous, may later develop a pattern or structure due to an instability of the homogeneous equilibrium, which is triggered off by random disturbances† (Turing 37). According to Turing, just as it is being the case with the grains of sand in the desert, which self-organize themselves into ripples, waves and dunes (despite the fact these grains have no knowledge of the shape the y become a part of), chemicals seeping across an embryo, cause its cells to self-organize into different organisms. In other words, Turing had dealt one of the 20th century’s most powerful blows to the Platonic assumption that there is a ‘higher power’ behind the process of non-organic and organic forms becoming increasingly complex, because his theory removes last remaining doubts, as to this process’s thoroughly spontaneous essence. The 20th century’s another major scientific finding, which exposes the sheer fallaciousness of Platonism, as a methodologically sound worldview, is the Heisenberg’s 1927 discovery of the ‘uncertainty principle’. According to this principle, it is impossible for us to be simultaneously aware of the elementary particle’s location and its speed. This is because the principle’s formula suggests that, once we are being aware of the independent variable of the particle’s location, the depended variable of its speed would be projected into infinity, and vice versa (Heelan 125).Advertising We will write a custom research paper sample on Why I am not a Platonist specifically for you for only $16.05 $11/page Learn More What it means is that the reason why we cannot possess a complete information about the concerned particle (its speed and location) is not because there is an insufficiency to the methodology of how we go about extracting the actual data, but because there is no such an information can be found in a priori. In its turn, this implies that the universe’s workings are unpredictable, because the universe itself is composed out of thoroughly unpredictable ‘bricks’ – atoms. Heisenberg’s principle implies that micro-changes in the physical matter lead to macro-consequences in this matter’s ‘behavior’ (the so-called ‘butterfly effect’). In its turn, this suggests that, contrary to the Platonism’s main theoretical provision, the universe is not fatal, because despite the seemingly ‘intelligible’ essence of the reality’s observable emanations, they never cease being fundamentally chaotic. This, of course, exposes the theoretical fallaciousness of the Platonic concept of an all-knowing and omnipresent deity. Consequently, it also suggests the erroneousness of Platonic metaphysics, concerned with the assumption that physical objects are only the ‘shadows’ of their true metaphysical ‘selves’. Apparently, the objective laws of the universe (supposedly designed by God), defy the very possibility that they have been ‘designed’, in the first place. Even the application of a commonsense logic points out to the apparent erroneousness of the Platonism’s main postulate that the divine represents a thoroughly valid and irreducible explanatory category. This is because, if we assume t hat God is indeed all-knowing/all-powerful, it means that he/she has all of its desires satisfied, which in turn means that there no reasons for God to manifest its presence. God’s non-presence, however, equals to its non-existence. Nevertheless, Platonism’s conceptual inconsistency may not only be revealed in light of the earlier mentioned discoveries in the field of cybernetics/physics, but also in light of what today’s neurologists know about the innermost reasons for the representatives of Homo Sapiens species to be endowed with a rationale-based consciousness. This is because Platonism promotes the idea that there is an irreconcilable dualism between one’s body and mind. As Broadie pointed out, â€Å"Plato argues that we consist of something incorporeal, whether one calls it ‘mind’ or ‘soul’, which for the time being is somehow united with a body that is part of the physical world†¦ and that one’s mind or soul w ill survive the demise of the body† (295). Moreover, according to Plato, people who seek enlightenment should be willing to allow their ‘souls’ to be in charge of the process, â€Å"He who attains to the beatific vision is always going upwards†¦ he cannot enter into the ideas of those who have never in their lives understood the relation of the shadow to the substance† (Plato VII).Advertising Looking for research paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, the idea of a ‘mind-soul dualism’ can no longer be referred to as such that represents even a formally discursive value. This is because, as of today, it became thoroughly clear to neurologists that one’s conscious/unconscious psyche (soul) cannot exist outside of his or her body, by definition. After all, it has now been well proven that the workings of one’s psyche are defined by the essence of chemo-electric reactions inside of the concerned individual’s brain. For as long as there are no obstacles on the way of chemo-electric reactions’ normal flow, the functioning of one’s consciousness allows him or her to experience the three-dimensional sensation of ‘self’. However, even a slight mechanical damage to the cortex area of one’s brain can produce a dramatic impact on the sense of his or her self-identity (soul) – often without affecting the integrity of the concerned individual’s abil ity to address cognitive tasks. Moreover, the recent discoveries in the field of neurology suggest that one’s unconscious is in charge of defining the person’s rational choices – six seconds prior to when these choices are being actually made. The implications of this neurological finding are apparent. First, there can be no ‘mind-body dualism’, by definition, because the workings of a particular individual’s body directly define the qualitative essence of how he or she assesses the significance of the surrounding reality’s emanations. In other words, the way in which our ‘soul’ perceives the external reality, and the way in which it strives to attain self-actualization, cannot be discussed outside of how this reality affects the very functioning of our brains. Second, contrary to the Platonic assumption of the soul/psyche’s structural wholesomeness, the integrity of one’s conscious sense of self can be well undermined by surgical intrusions. This, of course, serves as yet another proof as to the fact that ‘soul’ should not be discussed in solely metaphysical terms, but rather in terms of a physiology. We think and act in full accordance with how our bodies want us to – not the other way around. Third, there can be no immortality to one’s ‘soul’. This is because, allegorically speaking, our conciseness (soul) is essentially a ‘symphony of interconnectedness’, played by the neurons in our brains. This is why while sleeping, we do not engage with our dream-visions rationally – in the state of dream, our brain’s different parts function independently of each other. Given the fact that neurons and the information, which they pass, is essentially material (chemo-electrical), it means that the brain’s physical destruction/death, will necessarily result in the destruction of consciousness/’soul’. In other w ords, contrary to what Platonists and Christians believe, there can be no ‘afterlife’. The third major objection to Platonism, on my part, relates to what I consider the fallaciousness of this philosophical school’s moralistic conventions, which stem out of the Platonic philosophers’ unawareness of what accounts for the actual purpose of just about every biological organism’s existence. After all, along with opposing body and soul against each other, Platonism also regards people’s endowment with animalistic instincts utterly counterproductive to their physical, emotional and intellectual well-being. According to Plato, â€Å"He who†¦ has become corrupted, does not easily rise out of this world to the sight of true beauty in the other†¦ and like a brutish beast he rushes on to enjoy and beget; he consorts with wantonness, and is not afraid or ashamed of pursuing pleasure in violation of nature† (62). Yet, it is specifically t he denial of atavistic instincts’ purposefulness, which constitutes an actual violation of nature. This is because, in the biological sense of this word, there is only one purpose to people’s existence – passing genes to the representatives of next generations, which in turn creates objective preconditions for Homo Sapiens species to remain on the path of a continual evolutionary advancement. As Dawkins had put it, â€Å"We are all survival machines for the same kind of replicator – molecules called DNA†¦ natural selection favors replicators that are good at building survival machines†¦ Genes have no foresight. They do not plan ahead. Genes just are† (24). Therefore, contrary to the conventions of Platonism, the measure of a particular individual’s existential virtuousness cannot be discussed in terms of a ‘thing in itself’. The fact that humans developed an ability to operate with abstract categories has nothing to do with their presumed ‘god-likeness’. Just as lions rely on the sharpness of their teeth and claws, while ensuring their localized dominance in the environmental niche of Africa’s savannahs, humans rely on the sheer sharpness of their intellectual powers, while ensuring their undisputed dominance in the ‘environmental niche’ of the whole planet Earth. What it means is that, quite contrary to what Platonism implies, people’s ability to cognitively engage with utterly abstract subject matters is not meant to ‘elevate’ them above this world, but to increase the extent of their evolutionary fitness, which in turn allows them to continue exercising a complete mastery over the world. Therefore, the earlier mentioned people’s ability, which Platonism refers to as ‘logos’, cannot be thought of as being irreconcilable with their instinctual taste for experiencing a wide array of sensual pleasures (‘wantonnessâ€⠄¢). Quite on the opposite – the more people are intellectually advanced, the more they are powerful, and – the more they are powerful, the higher are their changes to be in a position of experiencing sensual pleasures unopposed, as the actual purpose of their existence. Apparently, it never occurred to Platonists that, biologically speaking, humans are nothing but primates, whose foremost priorities in life are the same with what happened to be the existential priorities of plants and animals – ensuring access to the limited life-sustaining resources and imposing dominance upon less environmentally adapted competitors from the same environmental niche. Therefore, if one’s ability to philosophize undermines the extent of his or her biological survivability (as it is often the case with decadent White intellectuals, who cannot resist the process of their countries being colonized by the hordes of legal and illegal immigrants from the Third World), it canno t possibly be regarded beneficial to the concerned individual well-being. Thus, it is not only that Platonism is being fundamentally inconsistent with what empirical scientists know about the very essence of universe’s qualitative dynamics, but it also remains thoroughly arrogant of what account for the basic laws of biology, which apply to people, as much as they apply to plants and animals. This once again substantiates the legitimacy of my positioning as a committed anti-Platonist. Conclusion I believe that the provided earlier line of argumentation is being fully consistent with the paper’s initial thesis. In light of what has been said earlier, it appears to be only the matter of time, before Platonism will cease being considered a discursively valid school of Western philosophy. Works Cited Broadie, Sarah. â€Å"Soul and Body in Plato and Descartes.† Proceedings of the  Aristotelian Society, New Series 101 (2001): 295-308. Print. Dawkins, Richard. The Se lfish Gene. Oxford: Oxford University Press, 1976. Print. Gerson, Lloyd. â€Å"What is Platonism?† Journal of the History of Philosophy 43.3 (2005): 253-276. Print. Heelan, Patrick. â€Å"Heisenberg and Radical Theoretic Change.† Zeitschrift fur  allgemeine Wissenschaftstheorie / Journal for General Philosophy of Science 6.1 (1975): 113-136. Print. Patterson, Charles. Plato’s The Republic: Notes. Lincoln: Neb John Wiley Sons, Inc., 1963. Print. Plato. Phaedrus. Trans. Benjamin Jowett. Sparks, 2010. Web. Plato. The Republic. Trans. Benjamin Jowett. The Project Gutenberg EBook, 2012. Web. Von Hildebrand, Alice. â€Å"Platonism: An Atrium to Christianity.† Logos: A Journal of  Catholic Thought and Culture 10.2 (2007): 29-37. Print. This research paper on Why I am not a Platonist was written and submitted by user Vengeance to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Anesthetics Essays (842 words) - General Anesthetics,

Anesthetics Introduction Anesthetics are depressant drugs that cause a total or partial loss of the sense of pain. The effect an anesthetic has on the body depends on several factors. What type of anesthetic is used determines the effect along with the dosage and a person (or animals) body weight. The word anesthesia was first introduced by Oliver Wendell Holmes in 1846 about four weeks after the first demonstration of ether anesthesia at the Massachusetts General Hospital. Ether was the first type of anesthesia used and was demonstrated as a means of allowing a patient to be unconscious and free from surgical pain. Stages of Anesthesia Stage one is known as analgesia and results from an increase in circulating endorphins. There is a mild depression of cortical centers and this type of anesthesia is also known as twilight sleep. Stage two is characterized by a loss of consciousness. It is a critical period because delirium and increased involuntary activity, as well as hypersecretion, can occur. It is best to get through stage one and stage two as quickly as possible and this stage, along with stage one, are known as induction. Stage three is the stage of anesthesia known as surgical anesthesia, and most surgical procedures are performed in this stage. There is usually a loss of spinal reflexes and muscle tone. Stage four is an undesirable stage and is characterized by respiratory depression and other manifestations of overdose. Most general anesthetics are non-specific agents, meaning that their activity depends on their lipid solubility rather that their structure. Inhaled and exhaled gas containing the agents equilibrates with the lung tissue, and then with the blood. In the brain, the agent equilibrates between the blood and neural tissue, depressing neurons and causing the pharmacological effect. Types of Anesthesia Though ether was the first type of anesthesia, there are now many different types. Ether, along with chloroform, are known as the anesthetics from hell because they have all of the negative traits of this class of drugs. Ethyl ether is potent and fairly safe, but it is also flammable and explosive. It forms peroxides and it produces a very unpleasant induction phase. Also, it is irritating and causes nausea and vomiting during recovery. Chloroform is just as potent and relaxes the skeletal muscle fairly effectively, but has a narrow margin of safety, produces liver and kidney toxicity, and has been known to fairly frequently cause cardiac arrest. In addition, it can also cause severe hypertension. Another type of general anesthetic agent is non halogenated hydrocarbons. All of these work well and the longer the chain, the higher the potency. However, these have a tendency to produce cardiovascular toxicity. Cyclopropane is the only one still in use and is explosive. Ethyl ether was the first anesthetic, but is not used anymore because of its negative effects, but other ethers came along throughout the past century and a half as well. Like hydrocarbons, the longer the chain, the more potent the anesthetic. However, the longer the chain, the higher the toxicity. Also having a longer chain reduces induction time. Ethyl ether is very rarely used and divinyl ether is explosive and produces deep anesthesia too quickly. Another type of general anesthetic is halogenated hydrocarbons. When a halogen is added to an anesthesia, flammability is greatly reduced, and in some cases, eliminated. In addition, the halogen can also add potency. Depending on the halogen, some of these compounds can cause arrhythmia and/or renal or hepatic toxicity. Compounds containing only bromine are usually not useful and compounds containing only chlorine are limited in use, are toxic, and can cause arrhythmia. The best of the chlorinated agents are ethyl chloride and trichloroethylene. Fluorinated hydrocarbons are the most useful general anesthetics, and were first discovered as offshoots of the nuclear weapons program. Adding a fluorine to an anesthetic decreases flammability and boiling point. It also decreases the rate of catechol- induced arrhythmia (these increase as the size of the halogen increases). Listed below are a few different types of fluorinate hydrocarbons: Halothane (Fluothane) was the first fluorinated hydrocarbon to be used. It is a poor muscle relaxant, and has some toxicity and has been shown to cause catechol- induced arrhythmia. Methoxyflurane (Penthrane) is somewhat better than the above, but still causes some arrhythmia and toxicity. It also causes a slow induction period. Enflurane (Enthrane) is a pretty good anesthetic in stage one (see topic below). Isoflurane (Forane) is the best general anesthetic found so far and has no common ill effects. Another type of general anesthetics is nitrous oxide. This is the least toxic anesthetic, but is also the least potent. It causes good analgesia. but is a poor muscle relaxant. Ketamine hydrochloride is also

Free Essays on Homers Odyssey

Homer’s Odyssey In the world we live in today, everyone admires different types of heroes. However, in Homers world, he created The Odyssey, where he created all the noble heroes to have most of the same characteristics and attributes. These heroes were the ones who saved people. They were brave, daring, courageous, wise, and had so much spirit! Odysseus, the main character, was intelligent, bold, and had an excellent awareness and form of thought. Although he has these strengths, he is still human and has his downfalls. Some of his negative qualities were: he was selfish and disloyal to his rather faithful wife, but, of course, his valiant attributes are the most evident when reading this book. For the most part, Odysseus it the one telling the story, so we see that he is very communicative. When he escapes from Cyclops cave, we see that he is brave and a great strategist. When he jabbed Cyclops eye with pike of olive, he decided not to kill him because if he did, he would not have been able to get out of the cave. This shows that he thought beforehand and what the outcome of the situation would have been if he let his fighting nature take over. Another example of his bravery is that he went to the Hades, a place feared by just about everyone. Nausicaa is offered to him to wife, but his heart aches for his wife so he declines. I am kind of surprised he didn’t sleep with her before he left. He showed sensitivity when he met his mother and when he heard the song of the Trojan War. After all these good traits, not all of Odysseus’ qualities are desirable. These are his impulsiveness, arrogance, and nosiness. I think he knew that he struggles with these areas. Odysseus’ curiosity enticed him to go to Cyclops cave but his impulsiveness overcame his common sense to think what might have happened next. As Odysseus was making his getaway, from Cyclops cave, he yelled to Cyclops identifying himself because of his pride. Cyclops w... Free Essays on Homers Odyssey Free Essays on Homers Odyssey Homer’s Odyssey In the world we live in today, everyone admires different types of heroes. However, in Homers world, he created The Odyssey, where he created all the noble heroes to have most of the same characteristics and attributes. These heroes were the ones who saved people. They were brave, daring, courageous, wise, and had so much spirit! Odysseus, the main character, was intelligent, bold, and had an excellent awareness and form of thought. Although he has these strengths, he is still human and has his downfalls. Some of his negative qualities were: he was selfish and disloyal to his rather faithful wife, but, of course, his valiant attributes are the most evident when reading this book. For the most part, Odysseus it the one telling the story, so we see that he is very communicative. When he escapes from Cyclops cave, we see that he is brave and a great strategist. When he jabbed Cyclops eye with pike of olive, he decided not to kill him because if he did, he would not have been able to get out of the cave. This shows that he thought beforehand and what the outcome of the situation would have been if he let his fighting nature take over. Another example of his bravery is that he went to the Hades, a place feared by just about everyone. Nausicaa is offered to him to wife, but his heart aches for his wife so he declines. I am kind of surprised he didn’t sleep with her before he left. He showed sensitivity when he met his mother and when he heard the song of the Trojan War. After all these good traits, not all of Odysseus’ qualities are desirable. These are his impulsiveness, arrogance, and nosiness. I think he knew that he struggles with these areas. Odysseus’ curiosity enticed him to go to Cyclops cave but his impulsiveness overcame his common sense to think what might have happened next. As Odysseus was making his getaway, from Cyclops cave, he yelled to Cyclops identifying himself because of his pride. Cyclops w... Free Essays on Homers Odyssey Homer’s Odyssey In the world we live in today, everyone admires different types of heroes. However, in Homers world, he created The Odyssey, where he created all the noble heroes to have most of the same characteristics and attributes. These heroes were the ones who saved people. They were brave, daring, courageous, wise, and had so much spirit! Odysseus, the main character, was intelligent, bold, and had an excellent awareness and form of thought. Although he has these strengths, he is still human and has his downfalls. Some of his negative qualities were: he was selfish and disloyal to his rather faithful wife, but, of course, his valiant attributes are the most evident when reading this book. For the most part, Odysseus it the one telling the story, so we see that he is very communicative. When he escapes from Cyclops cave, we see that he is brave and a great strategist. When he jabbed Cyclops eye with pike of olive, he decided not to kill him because if he did, he would not have been able to get out of the cave. This shows that he thought beforehand and what the outcome of the situation would have been if he let his fighting nature take over. Another example of his bravery is that he went to the Hades, a place feared by just about everyone. Nausicaa is offered to him to wife, but his heart aches for his wife so he declines. I am kind of surprised he didn’t sleep with her before he left. He showed sensitivity when he met his mother and when he heard the song of the Trojan War. After all these good traits, not all of Odysseus’ qualities are desirable. These are his impulsiveness, arrogance, and nosiness. I think he knew that he struggles with these areas. Odysseus’ curiosity enticed him to go to Cyclops cave but his impulsiveness overcame his common sense to think what might have happened next. As Odysseus was making his getaway, from Cyclops cave, he yelled to Cyclops identifying himself because of his pride. Cyclops w...

Colour Metaphor Essay Example | Topics and Well Written Essays - 1250 words

Colour Metaphor - Essay Example On the other hand, the colour words themselves have traditional linguistic expression which is symbolic to what colour represent in a particular culture. Some times colour words take connotation and other times they are fixed linguistically. Simply, the way I understand it is when two unlike things are compared, like common concepts help to explain the less known concepts. I am writing concepts because I agree with Lakoff's (1977) theory where he suggests that Metaphors are "fundamentally conceptual, not linguistic, in nature" (Lakoff, in Ortony, 1993, p.244). He further divided the metaphors in categories, conceptual metaphor and image metaphor only because they acquire different mapping processes. He states that conceptual metaphors "map one conceptual domain onto another" (ibid, p.229). Zoltn (2002) contribution to the theory of conceptual metaphors cannot be ignored. He defines it as "understanding one conceptual domain in terms of another conceptual domain." Zoltn (2002, p .4). Conceptual metaphors have two particular domains; one is named as source domain, "the conceptual domain from which we draw metaphorical expressions to understand another conceptual domain." Another is target domain which "we try to understand through the use of the source domain." Zoltn (2002, p. 4). ... 4). Explaining it further Zoltn (2002) says that, "Conceptual metaphors typically employ a more abstract concept as target, and a more concrete or physical concept as their source." Metaphors do not work in isolation rather "people need a combination of a mutual cognitive environment to understand each other successfully." say Sperber and Wilson (1986). Focusing further they insisted that language is a "community's store of established knowledge," and one can only make use of it if possesses relative knowledge by experience. Best explained by Lakoff and Johnson (1980) say, "You don't have a choice whether to think metaphorically. Because metaphorical maps are part of our brains, we think and speak metaphorically whether we want to or not. () Further since our brains are embodied, our metaphors will reflect our commonplace experiences in the world." Firstly, all colours have ideal comprehension but it is not necessary that they portray only one meaning. Black and White are the basic colours, and red, blue, green and yellow are known as primary colours. Secondly, we are individually and culturally fashioned to use metaphors, which have some connection with neurology. Different cultures have different ways of associating with certain colour and that effect shows in their colour words. Let's see how; Black The colour black is associated with death and mourning in Western cultures. Basically its connection with darkness is literal and at the same time metaphorical. Mystery, evil and fear are attached to it because all kinds of strange activities take place in the night, which is dark. Few metaphors used are the pot calling the kettle black, accusing someone without looking at your own deeds. Black day, black look, black mood, black humours are other

Quiz 6 Essay Example | Topics and Well Written Essays - 500 words

Quiz 6 - Essay Example It is also helpful for those who have a doubt about the old school of thought related to economics and bridging the gap between past and present concepts. (Brittan, 202) in his book, Backhouse discussed about how Homer and Hesiod’s writing educated the people of Greece and gave them the idea about how life should be lived. The story of society discussed in Iliad and the Odyssey was â€Å"hierarchical, based not on market relationships, but on the distribution of wealth through gifts, theft, prizes for winning competitions, plunder received in war, and tribute paid by defeated cities to their conqueror† (Backhouse, 11) Homer in his writing considered trading as a secondary and inferior way of acquiring wealth as according to him exchanging gift among same rank holders, wining prizes in war was more better way of earning wealth. (Backhouse, 11) There was very little economical data available from the time of Xenophon (c. 430–354 BC) and Plato (c. 429–347 BC) but one it is now a proven fact that economy at that time also based on agriculture. (Backhouse, 14) Later on Aristotle in his concept also discussed about the acquisition of wealth for people’s day to day activities.(Backhouse, 22) In Aristotle’s view there were 2 ways of acquiring wealth, one was estate management and other one was â€Å"getting wealth through exchange†. (Backhouse, 22) People need money to live a good life-this was the concept of Aristotle, and for him hunger for excess money could bring about the difference of class and status in a society. This was the ancient Greek philosophy and it has a great influence on present western thoughts. If one analyzes the concept of neoclassical economics, then it is very clear that both Plato and Aristotle had some key opinion about economics. In Backhouse’s opinion, Plato argued for the subsistence of universals-ideal, pure forms which

Dramatic function in the play Essay Example for Free

Dramatic function in the play Essay In the play, A View From The Bridge, we are faced with emotions that we have probably all felt or will feel during our lifetime. However, when these emotions are taken to extremes, it could lead to unimaginable consequences. Covered here are some of the more complex and intriguing relationships that shape the whole play, from beginning to end, from the innocent love of a young woman to the dark sinister workings of a mind driven beyond logic and reason. One of the most interesting and complicated relationships in the play is that of Eddie and Catherine. Catherine is Eddies niece through marriage and has been cared and provided for by him ever since her mother died whilst she was still a baby; with a sense of her childhood, her babyhood, and the years and during that time, they have grown very close, Eddie treats her like his own daughter. He likes it when she greets him when he gets home, when she treats him like a father; Eddie is pleased and therefore shy about it However, as revealed later the play, Catherine thinks of Eddie as more than an uncle or a father, she thinks of him almost as her husband; If I was a wife I would now Im supposed to turn around a make a stranger out of him? She was originally talking about Beatrice but towards the end of the sentence, she was talking about herself, putting herself in Beatrices place as though she was the wife that was making s stranger out of the husband. Catherine matches Eddies love for her perfectly, seeking his approval in everything she does, she is eager to please him and is happy when he is happy; You like it? she asks about her skirt, you like it? she asks about her hair. In fact, when Eddie says beautiful she says You like it, huh?; this is a rhetorical question, shes seeking more than approval, shes seeking confirmation, because Eddies opinions matter to her and it pleases her tremendously to see that he likes what shes doing. However, when Eddie says that shes walking wavy and aint all the girls Catherine is very upset; almost in tears because he disapproves. There is a point where Catherine cares too much about Eddies views, from the play, we can tell that she has put off a few of her lifetime ambitions to keep him happy; as Beatrice says: I dont understand when this ends. First it was gonna be when she graduated high school, so she graduated high school. Then it was when she learned stenographer, so she learn stenographer. So what are we gonna wait for now? Eddie has obviously been thinking up all kinds of reasons to keep her at home. He says that he just doesnt want her working with the wrong people and that she should get a good education and go and meet a nice, well-educated (preferably rich) young man and settle down and get out of the working class world.  Most of this we can believe, not only does Eddie love Catherine, he is also very protective of her; I know that neighbourhood, B., I dont like it.  Maybe Catherine doesnt realize it but all her fondness is what makes him so overprotective of her, she acts like a little child around him; Catherine: He thinks Im a baby. Beatrice: Thats because you think youre a baby. I told you fifty times already and Eddie is so used to that he just cant accept the fact that she is growing up. He likes to come home to her childish antics, he likes to have her waiting on him hand and feet. There may be a slight ego problem when he realizes that Catherines pay is going to be so high, even higher than his if the estimate he gave Marco is a direct correspondence of his salary; But I think you could probablythirty, forty a week, over the whole twelve months of the year.  Eddie is obviously not ready to give up the job as the man of the house, metaphorically speaking, hes used to having everyone look up to him. He doesnt take Beatrice seriously and Catherine has always been so childlike and adoring, she sits on her heels beside him. Suddenly, Eddie feels that someone is threatening his position and that concept scares him, its the same fear as when Rodolpho steps into Catherines life, hes becoming the object of Catherines affections, not Eddie. Quite a lot has been mentioned on the boyfriend front; Eddie is unwilling for Catherine to show interest in the male populous; Eddie: Listen, I could tell you things about Louis which you wouldnt wave to him no more. Catherine: Eddie, I wish there was one guy you couldnt tell me things about. Not only does this show that he discourages any interest Catherine develops, he also does it very often, sometimes when Catherine isnt even interested in them, just to be on the safe side. Could there be more to this relationship than just parental concern, care and love? Could it be that Eddie is harbouring some secret desire for Catherine that he is too ashamed to act upon but is enough to make him feel better when she only has him and no one else? A father would be glad if his daughter found love, but a boyfriend would be jealous, and Eddie was certainly not glad when Rodolpho wins over Catherines heart. In the beginning of Act Two, Eddie was drunk and when he came home, he kissed Catherine on the lips. As the Romans said, in vino veritas, which means there is truth in wine, what is normally hidden is exposed as the person loses sense of inhibition and sometimes even logical thought; in this case, Eddies desire for Catherine. Of course, Catherine has already been pretty upset with him already and this was just putting salt to the wound. She didnt admit straight away to Rodolpho that Eddies views were once again affecting her judgement, she asks him the questions that Eddie has been harbouring ever since he arrived and especially after talks about marriage and says that they are her own questions, she even suggests that they go live in Italy because she imagined it would be beautiful but really its just covering up her fear of Eddie, even though she did admit to it; Im afraid of Eddie here. Rodolpho saw right through her, he could see that she was frightened and wanted to get away from Eddie. Rodolpho: My heart dies to look at you. Why are you so afraid of him?  At this point, Catherine still feels that Eddies change of mood was partially her fault; I would just feel ashamed if I made him sad. Ever since the beginning of the play, Catherine always seemed to be in constant uncertainty and fear of Eddie, but never of his actions, more of his opinions because it mattered so much to her but since after the kiss, she has developed a physical fear of him, of what he could and would do to her and the people she loved and that includes Eddie himself. Wait outside, dont argue with him Catherine says, wanting to keep Rodolpho safe from Eddie.

On the Road and Fear and Loathing in Las Vegas Analysis

On the Road and Fear and Loathing in Las Vegas Analysis Referring closely to literary and linguistic features, explore the presentation of hopes and dreams within On the Road and Fear and Loathing in Las Vegas Hopes and dreams are presented as a means of escape and an opportunity for external and internal discovery for the characters of Jack Kerouacs On the Road and Hunter S. Thompsons Fear and Loathing in Las Vegas. Sal Paradise and Dean Moriarty seek rather juxtaposed dreams; Dean is punished for his lavish and overindulgent wants whereas Sal uses his time on the road to fulfil more rewarding and spiritual objectives. Similarly, Raoul Duke in Fear and Loathing in Las Vegas takes a journey of discovery to find the true American Dream in Las Vegas, Nevada. To some extent, the pursuit of hopes and dreams is a method of escaping the realities of everyday life for characters from both texts. In Kerouacs novel, the dreams of where the road might take them provide an escape for both Sal and Dean from a mundane East Coast lifestyle, and a way to forget the mistakes of the past. Similarly in Thompsons piece, a voyage of revelation fueled by an underlying desire to understand the American Dream offers a chance to escape for Raoul and his attorney using somebody elses money. Jack Kerouac employs a proper noun in the utterance fifty dollars from old veteran benefits, I was ready to go to the West Coast. Here, the West is presented as a symbol of great opportunity and freedom like it had been for the pioneers who settled there from Americas east and across the world over a century earlier. For Sal, this escape is from a miserable divorce whilst also having recovered from a serious illness. The writer uses hyperbole and plosive alliteration through Deans wants of innumerable girls and sex parties and pornographic pictures suggesting at Deans apparently unlimited thirst for sexual encounters with as many women as possible, and highlight that a reason why he goes on the road is to fulfil his sexual needs and desires as part of his American Dream. These wants contrast with his more simple needs of concrete noun bread and abstract noun love later in the novel which indicate at the aimlessness of Moriartys quest to find it. In contrast, Duke and Dr Gonzo are shown to be more driven in attempts to find truth and happiness. Thompson uses a metaphor and abstract noun in the exclamative I tell you, my man, this is the American Dream in action! to give a suggestion of Dukes belief that the American Dream is about living a hedonistic life of indulgence. Unlike Sal, who is forced at times to ration his food, the pair spend excessively throughout the novel, especially on alcohol and gambling, but despite such wild attempts Raoul is still unable to attain the happiness he strives for. Duke repeatedly indicates at the journeys purpose being a discovery of the 1970s American Dream and is preoccupied with it throughout the book. The writer uses a present and past-tense dynamic verbs were looking for the American Dream, and we were told it was somewhere in this area. This perhaps suggests at Raouls misunderstanding of and confusion with the concept of the American Dream for he appears to believe that it is something tangible, serving to highlight his dreams elusive nature. Throughout both texts, hopes and dreams are presented as ripe opportunities for the characters to capitalise on. Kerouac employs a metaphor and grammatical repetition in the declarative new call and a new horizon, the abstract noun call and concrete noun horizon here present a hopeful new beginning for Sal and a fundamental change in how he will live his life. This is what Dean offers at the start of the book to Sal, an opportunity to leave his life as a newly-divorced and miserable man in the East behind and escape to what is hoped to be a better life in the West. Deans use of grammatical repetition in the utterance man, wow, theres so many things to do, so many things to write! presents the excitement brought on by the allure of the adventures that await once they get out on the road, and the promise of a better life thereafter. This is to show how to truly live you must break free from the shackles of conventionality and day-to-day life, and that the world is rife with opportuniti es for those who can achieve such freedom. An example of litotes from Dean is when he says so longs I can get that lil ole gal with that lil sumpin down there tween her legs highlighting that his one need is a woman with whom he can he can have sex. For Dean, being on the road is a way to achieve his ambitions of achieving as many sexual encounters as he can, with Moriarty growing increasingly sexually sybaritic throughout the book. Similarly but in a far less literal sense than Kerouac, Thompson uses personification in a sexual metaphor of his own when Duke is wandering through at 4:30 AM he notes that the gamblers are still humping the American Dream. This use of vulgar colloquialism indicates how with a luck America will provide the economic and social success that is wish for. These people hope that gambling will be a way to achieve the American Dream through winning big and getting rich, their chance of weakening their finances however are greater. In contrast with Sals attainable and clear spiritual search on his journe y, Raouls quest for the specific whereabouts of the American Dream concludes with a further metaphor used in Las Vegas when Raoul states that weve found the main nerve. The concrete noun nerve here likens the city to the bodys nervous system and Raoul hopes now that he has discovered the true physical American Dream at this location. At this point he will not let his attorney leave yet, because their expectations of the American Dream were that it would be remarkable but soon the realisation sets in that it is not as magnificent as once anticipated. How hopes and dreams are realised varies wildly between the different characters and books. Deans continued equivocation quickly begins to kill off Sals hope of real discovery. He wishes to find answers and meaning to what the American Dream and therefore Dean truly means by his use of the exclamative fragment it!, but Dean cannot provide anything more than an abstract and vague definition. From this point on, Sal begins to see Dean as his true and shallow self has a realisation that it and the American Dream can never be attained for neither truly are real. The use of pre-modifying adjectives in the phrase wonderful Technicolor visions likens the epiphanic moments of spiritual enlightenment that he is starting to feel to being in a movie filmed using the Technicolor colour process commonly used in Hollywood from the 1920s to 1940s, this indicates that Sal has used his travels of the road as a means of self-discovery. His perspectives change as a result and he becomes a changed man u pon realisation of his insignificance as a lone individual in the vast United States. Whilst writing the novel Kerouac increasingly was fascinated by Buddhism after losing the strong Catholic faith instilled in him as a child, this rebellion against religious norms is echoed here. Thompson uses of pre-modifying adjectives contrastingly when Raoul and his attorney are searching for a location called American Dream all they can find is a huge slab of cracked, scorched concrete in a vacant lot full of tall weeds, the burned down physical American Dream that they find is symbolically representative of Thompsons belief that the ideal now has been destroyed, and therefore is unattainable. A further use of the main nerve metaphor is Dukes utterance that were on the main nerve right now. He now reveals ere that he believes that he has found the American Dream here in Las Vegas at the casino Circus-Circus for its manager has his own circus, and a license to steal, too. Here Thompson mocks the concept of the American Dream in a large city like Las Vegas with the only circumstance of successfully achieving it is this small instance, as well as its unconventional nature as for most joining the circus and owning a casino are not the obvious embodiment of the American Dream . To conclude, hopes and dreams are shown to be a powerful force that empower those who have them to search for the truths of life. While Sals search is a more metaphorical and ultimately more attainable one of inner discovery, Raouls instead is a largely futile one. Both Kerouac and Thompson use how the characters hopes and dreams materialise as innate criticisms of American society and its value systems. Through Sal, Kerouac presents how the American Dream is corrupted and how true self-actualisation can come from a better understanding of ones self and the world around us. Similarly, Thompson is critical of the typical capitalist ambitions inherent in the American Dream of great wealth which so few are able to actually achieve. (x words) Bibliography Kerouac, J., On the Road (Penguin Classics, 2000) Thompson, H., Fear and Loathing in Las Vegas (Harper Perennial, 2005)

Call for Freedom Essay

From the days pilgrims first kissed the land so rich, to the days they proclaimed the songs of liberty, America was indeed â€Å"the land of the free,† as Francis Scott Key once said. Those who flocked to America had the same dreams of freedom which they have been denied the right of in their mother land. They came to America with the pursuit of happiness. Once they obtained their happiness, their new found freedom, they undoubtedly revolted against all those who stood against their beloved treasure. Before any of this could be achieved, many struggled. Tears of anguish, disappear, and agony have been shed through years of hunger and slavery, yet little was done to give people the right to live as if â€Å"all men [were] created equal.† Many groups struggled to get the freedom we now have. I am Joaquin, Necessary to Protect Ourselves, and What Is An American all portray group struggles for freedom, which persuade others to fight for freedom many of us still have not ach ieved through the reader’s appeal to their emotions. I am Joaquin is a story of an immigrant â€Å"lost in a world of confusion.† This epic poem traces the adventure of Joaquin through his courageous deeds, which portray the values of his race. Using â€Å"loaded language† rich in connotations and vivid imagery, the author captures a scene of suffering, not just the suffering of one individual, but of his whole race. Phrases such as, â€Å"I shed the tears of anguish/ as I see my children disappear,† (lines 24-25) and â€Å"I have survived the toils and slavery/ of the fields,† (45-46) creates such imagery and terror in ones heart that they sympathize for the speaker and move them to agree with their call for freedom. The whole poem is a connotation for the speaker’s cry to just accept him for who he is. The reader can sympathize with the speaker’s feeling of rejection. This sympathy leads to acceptance, acceptance of the speaker and his call for freedom. Rejection is one of man’s greate st fears, fear that no one wants to feel. Out of the dread of feeling fear, one is inspired to fight, fight for freedoms they have not yet achieved. A little weaker on its emotional appeal is Malcom X’s interview with Les Crane, Necessary to Protect Ourselves, and What is an American. Malcom X  uses more of a logical and ethical appeal by making comments such as â€Å"I think all of us should be critics of each other. Whenever you can’t stand criticism you can never grow.† This comment, in contrast to the style of those made in I am Joaquin, which were more emotional rather than ethical, creates less of the urge to go out and make a difference. Rather than doing this, it creates a tone of hate, unlike in I am Joaquin where his comments created a tone of sympathy. This hate can be taken many negative ways which may cause someone’s intention to do good by turning to doing wrong by offending someone with criticism. The same tone is created in What is an American. By making Europe seem as a place that takes advantage of its people and makes them work laboriously, the reader is exposed to an anti-European feeling. Such phrases from What is an American as, â€Å"Can a wretch who wanders about, who works and starves, whose life is a continual scene of sore affliction or pinching penury-can that man call England or any other kingdom his country,† give this anti-European feeling and exaggerates to the truth to appeal to ones ethical senses that one should not have to live under these conditions. These stories do create inspiration, but inspiration that tells one to cause an uprising, which in the end might not be the most effective way to go. With much evaluation and contrast, it can be seen that the most effective call for freedom using appeals to ones emotional side is I am Joaquin. The â€Å"loaded language† rich in meanings and vivid imagery persuades one to go make a difference, a difference that is not only beneficial to themselves, but to generations after.

The Most They Ever Had Book Review

Cory W. Smith Mrs. Huskinsson English 101 18 November 2012 Book Review: The Most They Ever Had The Most They Ever Had is a story of suffering, hard work, and sacrifice. It is a collaboration of interviews conducted on the textile workers of the Profile cotton mill in Jacksonville, Alabama. The author of the book, Rick Bragg, compiles the stories of these people because he is one of them. He was raised in Jacksonville, Alabama. His older brother, Sam, worked at the mill. Bragg wrote this story of his people because it was a story that needed to be heard.The Most They Ever Had tells the simple lives of the men that just wanted to make a living to support a family and make it through this life to get to the next. The title is so fitting because they lived such simple lives that the mill coming to town meant survival. It meant having a somewhat stable job and the ability to buy a house and put food on the table. It was, in fact, the most they ever had. The job came with a price, however. The workers paid for their means of survival with their health. They worked unventilated rooms saturated with lint.The constant inhalation of these minute particles eventually caused damage to the workers lungs causing a disease called â€Å"brown lung. † Because the job was so sought after, the workers could lose their job for the smallest mishaps, even missing one day of work due to illness. The workers could be sick as dogs, but they would still clock in a put in their daily hours. Their daily struggles can teach the readers a lesson–to never take things in life for granted. These workers labor tirelessly day in and day out just to put a roof over their family’s head and food on the table.They worked in terrible conditions, but they rarely complained because they appreciated what they had. That, I believe, is a main purpose behind this book. Not only to tell the readers the stories of these true American heroes, but also to teach them this valuable lesson. T he Profile cotton mill opened its doors in Jacksonville, Alabama in 1905 and remained open until 2001 when it shut down without warning and left the workers still trying to pay off mortgages with no pension. Bragg tells the stories of the mountain people from this region just trying to get by paycheck to paycheck. He insights us on the tyrant mill owners and managers.He also informs us of the tragedies the workers endured like Charlie Hardy’s story of how he, â€Å"one of the best front-porch guitar pickers,† lost his â€Å"picking arm† to a machine in the mill and had to give up his talent. Or the tragic story of Leon Spears, the 65 year old man that began working at the mill when he was seventeen that has to carry an oxygen tank close by because of the damage done to his lungs by the cotton filled air of the mill. Bragg explains how the corrupt bosses would blame the workers’ troubled breathing on hangovers and laziness rather than inadequate working co nditions.Still, however, the workers would show up day after day because they knew that the mill gave them a means of survival. The workers of the mill never gave up hope, though, that things would get better, and, eventually, they did. Over time conditions improved. Profile mill workers, in time, earned â€Å"one of the best blue collar paychecks in the foothills. † The book is informative because it does exactly that–it informs. If I had not read this book, I would have never learned the stories of these brave Americans and their families. It tells you what life in a mid 20th century mill town was like.Bragg doesn’t stop at informative, however. He portrays the workers’ stories in a way that one becomes attached to them. Bragg writes in such an eloquent and descriptive manner that by the end of the book, one believes that he or she actually knows the mill workers of Jacksonville, Alabama. One of the most amazing components of this book, in my opinion, i s that the workers living this tragedy didn’t even realize that they were living one. It was just their life. They worked in such harsh working conditions and under such greedy bosses, but they didn’t look at themselves with pity. They didn’t complain.They did what they had to do to support their family and to make ends meet. Another intense part of the book for me was reading Charlie Hardy’s story. Charlie lost his arm to a machine and by result had to give up on his talent of guitar playing. Since I am a musician myself, I can hardly imagine what it would feel like to be told that I would never be able to play the guitar again. Rick Bragg’s The Most They Ever Had is amazing book of conquest over struggle. The mill workers of Jacksonville, Alabama gave life and limb to provide for their family and never gave up hope that someday things would get better.They never gave up on their families that depended on that paycheck. The Most They Ever Had show s that things in life don’t always come easy and that we must work hard for the things in life we love most. I highly recommend this book to anyone that likes a good conquest story because that’s what this story boils down to. It’s the story of how the workers of the Profile cotton mill trying to overcame the struggles of everyday life in the textile mill of Jacksonville, Alabama. Works Cited: Bragg, Rick. the most they ever had. San Fransisco: MacAdam/Cage, 2009. Print.

An Eye for Eye Makes the Whole World Blind Essays

An Eye for Eye Makes the Whole World Blind Essays An Eye for Eye Makes the Whole World Blind Paper An Eye for Eye Makes the Whole World Blind Paper An eye for an eye revenge, believing doing something back to someone who has wronged you in some way as the way forward e. g if someone kicks you, its only fair you kick them back. If a country bombs you, you bomb them back. If a religion kills some of your people, you kill them back. If someone takes your eye, you take theirs Makes the whole world blind this is the important bit of the statement. You are left blind because you are so consumed in hatred and revenge for someone who has wronged you, you cannot SEE the only way out is to forgive/break away/etc so you are just left in a constant circle (as someone has to see there is no way forward, thats the play on words, no can SEE that, as they are BLINDED ) thats the metaphorical explanation for it B)An eye for an eye refers to vengence, and its reference is loosely taken from the Bible, you take my eye, Ill take your eye, you take my tooth, you get the picture. While people use this as justification for vengence, scripture teaches vengence is Mine referring to the Lord, but thats another question. When Ghandi said this he was living in a very vengeful, hate filled troubled time and he was trying to focus people in a different direction. One of the ways he did that was to point out the irony of the mentality that thinks first of vengence and not of forgiveness. If every body gets even, after a while there wont be any one. If we all take an eye for every eye we lose, pretty soon we cant see at all. Vengence makes losers of us all †¦. 2. First the meaning means if you think about it an eye for an eye in itself is a meaning for revenge. The last part Makes the whole world blind just helps elaborate that as revenge is so constant and happens so much it makes the world blind.

Now is no time for silence - Emphasis

Now is no time for silence Now is no time for silence Managers are failing to update their staff just when they need to most, it seems. The training manager of a blue-chip multinational was telling us recently how many managers had gone curiously quiet. It seems that their tongues (or their keyboards) have gone west along with the firms profits, just as their teams were looking to them for information and leadership. Lets face it, anyone can lead in the easy times, she said. Its at times like these that managers prove their worth. The problem is, of course, that the managers are just as worried and uncertain as everyone else. But harsh though it may seem, its no good drawing a managers salary if all you can do when times get tough is clam up and hide under the same black cloud as everyone else. If a team cant turn to management for leadership, then they quickly begin to wonder if anyones at the helm at all. These sentiments were echoed recently by the Association of Communicators in Business (CiB), which represents internal communications managers. They warned that organisations should redouble their internal-communication efforts during uncertain economic times rather than putting them on the back burner. They have a point. Internal communication may seem the least of a companys worries when sales are in free fall. But failing to keep your people in the loop can seriously demotivate them. And this effect can last long past the end of the recession, creating a corporate hangover that slows recovery. Worse still, although job security fears could keep them around for now, they may quickly jump ship as soon as the outlook improves. You have to ratchet up your commitment to engage with staff, says CiB chairman Paul Brasington. People are usually mature enough to understand bad news. The worst mistake is to say nothing. Among the steps you can take to improve internal communication in a recession are: explaining the direct impact of the recession on your industry and organisation, and saying what the firm will need to do to weather the storm telling people about job or budget cuts as soon as possible, along with the reasons and timescales keeping up the information flow, and making sure its two way: silence breeds rumours moving quickly to correct inaccurate information making sure employees hear news first, before you communicate it externally. Related links: High-impact writing Effective email writing

Environmental Issues and the Industrial Revolution Coursework

Environmental Issues and the Industrial Revolution - Coursework Example In the course of production, gases such as sulfur dioxide, nitrogen oxides, carbon monoxide and dioxide and chlorofluorocarbons among others that are produced as waste material by industries are released into the atmosphere. The result is massive air pollution. The most far reaching effect of these emissions is changes in climate. The average temperatures in the world increase every year, there are more floods, and the desserts are expanding among other deviations from climate as it were in the past. Air pollution also has negative impacts on plant and animal species as well as humans. For instance, acid rain increases the acidity of the soil which damages plants while inhalation of these gases causes health complications to humans. Industries also release chemical effluents in liquid form which when released into rivers and other water bodies and this has resulted into the decrease of fish and extinction of some species. The first locomotives used steam engines. In the present age, majority of automobiles use gas. Increased use of automobiles degrades the environment because it necessitates mining of oil. Combustion of gas to propel vehicles results in emission of gases which causes air pollution. The major pollutant from cars is carbon dioxide which is a green house gas that depletes the ozone layer and also contributes to global warming. Emissions such as nitrogen and sulfur oxides are part of the reason why the number of cancer cases is on the rise. Air pollution from locomotives also causes acid rain which is detrimental to plants. Industrial revolution has necessitated continued mining of oil and gas which is used to power motor vehicles, factory machines and in cooking. Mining and transportation of oil poses a danger to the environment through the possibility of oils spills on water bodies and also on land. Oil spills result in both short and long term

Internet Resource Guide Essay Example | Topics and Well Written Essays - 1250 words

Internet Resource Guide - Essay Example Particularly it this guide is designed to facilitate all the students of Pennsylvania state university in the field of petrochemicals. This guide provides benefits to both beginners and specialization students or professional students. Beginners usually find the basic and easy information or the overview of the topic, for this reason this guide provides an easy links in the table of content to get their destination easily. On the other hand, the specialization or professional students mostly look for the detailed information so this guide gives them the required information with authentic or reliable references quickly and eliminate the wastage of time which is required to search the authentic notes of the required topic. It is also helpful for the professionals of petrochemical industry because it has got the topics regarding the ideas of advancement and innovation in the field and work of petrochemical engineers. In all that this guide is beneficial for all the researchers and read ers of petrochemical field. CONTENTS OF GUIDE: The material of this guide speaks about to the study of the resources of oil and gas and its importance. The resources have been included in this guide with a specific objective of assisting to the researchers or readers of energy resources, and in specifically speaking it is for the professionals and students of petrochemical field in the Pennsylvania state university. Petrochemical students require a diversified knowledge because of their diversified field so this requirement increased the significance of the proper and reliable internet sources that are available for energy resources information. Some resources in the guide are developed to be very useful when creating projects or writing papers for the undergraduate petrochemical engineering students, while other resources are useful for those readers who want to obtain a job in the field of energy resources. Information provided or used for this guide is from both library and the i nternet. However, the more convenient option is the internet resource because it gives the ability to use it comfortably from anywhere. All the sources that have been used in the guide are credible, academic publications or authentic websites. So the readers do not require verifying it from other sources. This has made easy for the readers to conduct the appropriate information from the guide and increase their work efficiency. AUDIENCE: The projected audience for this guide consists of students concerned in the oil and gas resources majors at the Pennsylvania State University. This guide is generally designed for those students who have applied for the specialization courses of petrochemical engineering and having the goal of building up their career in the field of petrochemicals (Ashkeboussi). The basic level students can also be benefited with this guide; it also provides the basic concepts of the petrochemical study. They may also be concerned in the research behind the petroch emical course of action that are presently in place or some of the more complex information behind the petrochemicals and its significance (Ashkeboussi). These basic concepts will be helpful for the students when they would going to choose petrochemical study as a specialization courses. This guide has a wide variety of information. The

International Business Plan Research Paper Example | Topics and Well Written Essays - 3000 words

International Business Plan - Research Paper Example in the European country of Hungary. For this purpose, an assessment of the economic, social, political and legal environment of the country has been made. The paper also dwells on the requirements for success in the country from an individual’s perspective. Company Overview: About Levis Strauss & Co Levis Strauss & Co. made its humble beginning in 1853 when the Bavarian immigrant and founder of the company created the very first pair of jeans. At present, the company designs, markets and sells jeans, casual pants, tops, shorts, skirts, jackets, footwear et al. The company also has all related accessories for men, women and children in its product repertoire. The company boasts of popular brands like Levi’s, Dockers, Denizen, and Signature by Levi Strauss & Co. Over the years, the San Francisco headquartered company has grown steadily to become one of the global behemoths in the apparel industry. As on date, Levis Strauss & Co has operations in as many as 110 countries a nd generates close to 50 percent of its net revenues from markets outside the United States. Levi Strauss & Co conducts its operations outside the United States through foreign subsidiaries owned either directly or indirectly by it. The company’s global business is grouped into three geographic regions: Americas, Europe and Asia Pacific. The year wise (2009 through 2011) breakup of the net revenue earned by the company in these regions is shown in Table 1 below. Table 1: Region-wise Revenue for Levis Strauss & Co.* *Source: Annual Report of Levis Strauss & Co. The company’s brands are sold in 55,000 retail locations globally. Of these 2,300 retail locations house the brands of the company exclusively. As of November 27, 2011, the company had 498 company-operated stores located in 32 countries across the three regions. Of these there were 211 stores in the Americas, 178 stores in Europe and 109 stores in Asia Pacific. Additionally, there were another 1800 franchised, li censed, or other forms of brand-dedicated stores operated by independent third parties that sold Levis Strauss & Co. brands exclusively. Levis Strauss & Co has managed to build brands that people love and trust, in large measure, due to its responsible business practices. The company leaves no stone unturned to contribute to and respect the local communities in which it operates. As a business strategy, Levis Strauss & Co intends to grow its business profitably, spread out across consumer segments and price tiers and respond to marketplace dynamics while building on its competitive strengths. The company’s global footprint is a key factor in its long term growth and it must capitalize on it. Levis Strauss & Co has to focus on markets that provide lucrative growth opportunities. The company has to make full use of its massive global presence and local-market talent gain local market insights, adapt to local consumer trends and thus grow profitably. It is for this reason that t he company is looking to expand in Hungary. Country Overview: About Hungary The history of Hungary dates back to as far as A.D. 1000 when the country became a Christian kingdom. It emerged as an independent country after World War I. It was in 1968; under the headship of Janos Kadar, that Hungary introduced the ‘Goulash Communism’ whereby it began to liberalize its economy and placed

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results.